Know Your Superbrands
THEY PUT THE CO. IN TIFFANY & CO. ⎯⎯ TEN CREATIVE VISIONS THAT SHAPED THE AMERICAN JEWELLER

Some worked with T&Co. for years, others for decades. Some reported to Tiffany's HQ every day, others roamed free. Each and every of these creative visionaires has helped make Tiffany the superbrand we all know today.
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ELSA PERETTI
From September 1974 until her death in 2021, Elsa Peretti collaborated with Tiffany & Co. as a groundbreaking jewellery designer.
Her minimalist, organic creations—like the Bone cuff—came in 18k gold but also popularised sterling silver. Peretti effectively transformed Tiffany’s aesthetic with fluid, sculptural pieces that resonated with modern women.
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DONALD CLAFLIN
From 1965 to 1977, Donald Claflin served as jewellery designer at Tiffany & Co., where he created vibrant, whimsical pieces blending rare gemstones and organic materials.
His playful animal motifs and innovative use of tanzanite and gold, exemplified by the iconic Stuart Little brooch, redefined Tiffany’s creative edge.
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PHARRELL WILLIAMS
In 2023, Pharrell Williams began his collaboration with the Tiffany Titan collection. Drawing on mythological trident motifs, he introduced bold, gender-neutral pieces featuring Tahitian pearls and diamonds.
Williams infuses Tiffany with contemporary cultural resonance, taking its storied craftsmanship to a new generation.
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LOUIS COMFORT TIFFANY
From 1902 until his death in 1933, Louis Comfort Tiffany served as Tiffany & Co.’s first design director and vice-president.
He pioneered the use of Favrile glass and introduced iconic stained-glass lamps, infusing the house with Art Nouveau sensibility through his era-defining, nature-inspired offerings.
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JEAN SCHLUMBERGER
Jean Schlumberger served as vicepresident and lead jewellery designer at Tiffany & Co. from 1956 until his retirement in 1979.
He captivated with vibrant, fauna & flora creations ⎯ notably the Bird on a Rock brooch mounting the 128.54-carat Tiffany diamond, which cemented the brand's reputation for playful luxury.
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PALOMA PICASSO
Appointed in 1980, Paloma Picasso brought bold, gemstone-rich jewels to Tiffany & Co.
Her Graffiti collection redefined modern jewellery with sculptural gold forms and vibrant hues, while pieces like the Olive Leaf and Studio collections cemented her influence of art heritage and contemporary style.
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JOHN LORING
From 1979 to 2009, John Loring was design director at Tiffany & Co., bridging classical heritage and contemporary style.
He oversaw iconic collections, including the Atlas watch with its Roman numeral motif, and curated Blue Book high jewellery, cementing Tiffany’s modern identity while honouring its storied craftsmanship.
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GEORGE PAULDING FARNHAM
From 1885 to 1908, George Paulding Farnham served as Tiffany & Co.’s chief jewellery designer.
He is celebrated for his Orchid brooches, which combibe meticulous enamelling and botanical precision. His designs garnered international acclaim at world fairs and elevated American jewellery to unprecedented heights.
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ANGELA CUMMINGS
Angela Cummings worked as jewellery designer at Tiffany & Co. between 1967 and 1984., where she crafted modernist, sculptural pieces.
Her refined inlay techniques and natural motifs, such as the Lotus necklace, showed her architectural elegance. Cummings' signature designs elevated Tiffany’s range with graphic lines and luxurious handcraft.
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FRANCESCA AMFITHEATROF
From 2014 until 2017, Francesca Amfitheatrof served as Tiffany & Co.’s first-ever female design director. She launched the sleek Tiffany T collection in 2014, marrying contemporary style and architecture.
Amfitheatrof revitalised high jewellery through Blue Book creations like The Art of the Sea, reinforcing Tiffany’s modern relevance.